Kolega blog

Operator notes on digital colleagues.

What we learned setting up, testing, and tuning digital colleagues on real customer sites. Honest about what works, what doesn't, and what we'd charge for it.

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Playbooks·5 min read

How to find the page quietly losing you money

High traffic, high frustration, and an assistant nobody opens: that overlap is where a store leaks revenue. Here is how Kolega finds the page, and what to do once you have it.

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Playbooks·5 min read

What your store's chat logs are already telling you

Your customer conversations are a fix-list in waiting. Here is how Kolega turns a month of chat logs into the catalog gaps, the unmet demand, and the questions to answer.

A price scale on a dark grid with the €199 mark lit in magenta as the floor; €0, €39, and €90 sit greyed-out to the left.
Project story·6 min read

Why our cheapest plan is €199, and why it has to be

We thought about a €90 tier. We considered a €49 introductory plan. Here's why we kept the floor at €199 and what we'd actually charge for less.

An SMB org chart sketched on a dark grid, with one extra role lit in magenta off to the right.
The fractional employee·7 min read

The fractional hire SMBs didn't know they could make

Fractional CFO. Fractional CMO. Fractional bookkeeper. There's one more line item now, and it's the one that covers your evenings and weekends.

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Playbooks·8 min read

How we onboard a new AI employee in week 1

The five-day playbook we run when a Co-lega AI employee starts. Brief, knowledge ingest, voice tuning, quality test, go-live. What the days look like.

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Comparisons·7 min read

Why we don't compete with the $39 chatbot category

An honest take on Tidio, Intercom Fin, Crisp, and DIY GPT widgets. When the cheap tier is right, when it isn't, and what €200+ buys you.

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Role guides·5 min read

What a Co-lega AI employee actually does

An honest breakdown of what a Co-lega AI Shop Employee does on your webshop — and what it doesn't. Plus how Support and Reception roles compare, and when we'd tell you to hire a person instead.